• dentsu

YouTube expands into free ad-supported shows in the US

In the US, YouTube has moved into the domain of ad-supported TV for the first time with confirmation that it will add thousands of TV shows to an ad-supported streaming service. This will initially launch in the US however if it is a success it could launch to a wider audience in the future. It also follows on from the launch of a range of other AVOD services announced from other streaming services.

Zalando Implications

There is a growing trend worldwide of more subscription services offering an AVOD alternative in an attempt to gain viewers. This is evident with Disney+, NBC Peacock and ITV having all recently either launched or announced AVOD services. YouTube doing the same adds to this trend that will seemingly provide further advertising opportunities.

Full article is available here

4 views0 comments