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YouTube adds new caption options

YouTube has announced some new advances in its video captioning tools, which will make it easier for more channels to add caption text to their video clips. It’s now making automatic captions for live-streams, in English language, available for all creators, giving them more ways to maximize the accessibility of their content.


Zalando Implications


The new caption option will represent an opportunity to amplify local activations in a wider level without a postproduction cost or the need to produce a new asset for a global perspective. Zalando has the chance to prove successful local video assets in a global perspective.


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