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Yoox unveils first collab in responsible fashion series

The Yoox Net-a-porter group has revealed a new Yooxygen project that will see it collaborate with international designers and stakeholders on a specialised edit through its e-commerce platform.

Entitled ‘Rethink with <3’, the initiative focuses on responsible fashion and hopes to allow customers to discover unique pieces and collections, each with the goal of bringing new life to products and materials to avoid waste. The ‘Rethink with <3’ project comes as part of the company’s 2030 sustainability strategy in which it stated its mission is to increase its proportion of products rates as more sustainable.

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