Wrangler offers NFT to celebrate brand’s 75th Anniversary

Wrangler is celebrating 75 years in business with a “Mr. Wrangler” campaign that centres on the metaverse and a partnership with musician Leon Bridges. The denim maker will auction 75 NFTs this week, each capturing one of Bridges’ dance moves.

In addition to Wrangler-branded virtual wearables on Decentraland, the brand has promoted its NFT with real-life benefits to the owners, with open access to online communities and VIP passes to an invite-only performance by the musician.

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