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WARC Guide to Shoppable Media 2021

Below is the WARC Guide to Shoppable Media 2021 Report. The report covers an overview of the key platforms and formats driving the shoppable trend, what marketers need to know, how marketers are experimenting with shoppable media and what comes next.


Some of the key takeaways include:

  • Online shopping is becoming a form of entertainment as opposed to something just functional.

  • Shoppable media works best in categories like fashion and beauty.

  • Social media has offered a digital 'store front' during COVID-19.

  • Livestream video is a key driver of shoppable media growth in parts of the world.

  • Shoppable media requires a new approach to media planning.

  • Influencers are vital to shoppable media success, but their role is becoming more ambiguous.

The full report is downloadable below:

WARC Guide to Shoppable Media 2021
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