WARC Global Ad Trends 2021
Here is the WARC Global Ad Trends; One Year On from COVID-19 Report. The report covers the lasting impact on media habits following the pandemic, detailing changes and opportunities in advertising and consumption across e-commerce, online video, gaming and esports.
Some of the key takeaways include:
The disruption from COVID-19 was unprecedented, with digital media being the main winner.
E-commerce grew 30x quicker than online advertising and 75% of the consumer's shift to digital groceries will be permanent.
Online video is eroding linear TV advertising as platforms like YouTube become more popular and reach more TV devices.
TikTok was the social media winner of 2020 with user activity doubling and brands upping their investment for 2021.
Gaming and esports audiences grew rapidly in 2020 and are providing brands with a range of creative opportunities.
The full report is downloadable below: