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WARC Global Ad Trends 2021

Here is the WARC Global Ad Trends; One Year On from COVID-19 Report. The report covers the lasting impact on media habits following the pandemic, detailing changes and opportunities in advertising and consumption across e-commerce, online video, gaming and esports.

Some of the key takeaways include:

  • The disruption from COVID-19 was unprecedented, with digital media being the main winner.

  • E-commerce grew 30x quicker than online advertising and 75% of the consumer's shift to digital groceries will be permanent.

  • Online video is eroding linear TV advertising as platforms like YouTube become more popular and reach more TV devices.

  • TikTok was the social media winner of 2020 with user activity doubling and brands upping their investment for 2021.

  • Gaming and esports audiences grew rapidly in 2020 and are providing brands with a range of creative opportunities.

The full report is downloadable below:

WARC Global Ad Trends One Year on from Covid-19 2021
Download PDF • 2.43MB

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