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Value exchange and shareability of content

Updated: Jul 11


The purpose of this document is to support the creative direction of SS 2021 campaign through providing insights on our key audiences’ social media engagement habits and their attitudes towards cause marketing. The document also encompasses key drivers of shareability of content, evidenced by prior learnings and widely acknowledged research.


See details attached.

SS'21 Creative Direction Support_Value exchange Sharing of content - April 2021
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