Valentino enters resale market
The brand has now forged partnerships with a number of vintage stores around the world. Owners of Valentino vintage pieces will be encouraged to submit them to the boutiques in exchange for store credit to use on new Valentino collections.
The project, Valentino Vintage, kicked off in October with the launch of a dedicated section on the Rome-based house’s website where owners of vintage items can liaise with the four international boutiques involved in the project. They include Madame Pauline Vintage in Milan; New York Vintage Inc. in New York; Resurrection on Los Angeles, and Laila Tokyo in the Japanese capital.
After contacting the vintage store and submitting images of the pieces, owners of Valentino vintage garb are provided a valuation upon which they can make their decision and after an in-person meeting and sale they are offered store credit to use on new Valentino collections at select flagship stores in the same cities each vintage seller is located.
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