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Twitter tests new shopping feature

Twitter has joined other social media platforms in testing a shopping feature to its platform, introducing Twitter Shops in the US. The feature lets sellers choose up to 50 items to showcase on the social media app. Consumers will be able to click the View Shop button on these profiles to browse their products.

Zalando Implications

This is a growing trend with multiple social media apps introducing shopping to their platforms and simply could provide further avenues for Zalando to advertise their products and provide shoppable content in the future if the test in the US is successful.

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