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Tommy Hilfiger launches gaming initiative

Updated: Mar 25

Tommy Hilfiger is a brand that is particularly doubling down on the metaverse, with this launch of a gaming-centred initiative another example of such. This follows on from their previous campaign with Roblox that saw it release a co-designed collection in-game.

Team Tommy, a group of eight handpicked international gamers, will represent the gaming community through multiple streaming and entertainment platforms. Each already boasting significant followings, the gamers will take part in weekly livestreams, monthly group streams and in-person meet-and-greets. The brand hopes the initiative will bring a new approach to community engagement.

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