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TikTok leads the way in Appannie's 2021

Updated: Mar 25

App Annie has published its annual review of the top performing apps by downloads and revenue, which once again underlines the dominance of TikTok and the influence that it’s having in broader social media space.

The data suggests that TikTok is in a strong position to keep growing and facilitating business opportunities for more creators. None of this is surprising, as pretty much every report has reinforced TikTok’s rising strength, and every social app is now working to negate TikTok’s expansion if they can.

Zalando Implications

These type of reports help to understand where Zalando can find its audience but also to understand the evolution of these platforms in their monetization pathways and the hinge on its ability to facilitate eCommerce and brand deals for creators.

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