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TikTok is expanding Stories feature pilot

TikTok announced last Summer it was testing a Stories feature similar to that of Instagram’s. Following a successful pilot TikTok is now gradually rolling the feature out into further markets with it already having launched in the US and UK.

Zalando Implications

This new feature is likely to be successful following its success on Snapchat, Instagram and Facebook and seems likely to roll out worldwide eventually. This increases TikTok’s service offering to users yet again as it aims to become the biggest social media platform. A string of new features have rolled out recently, many of which available on other existing platforms, in an attempt to make users spend more time on TikTok, something that could be worth following.

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