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TikTok expands Shopify partnership

TikTok has announced an expanded partnership with e-commerce platform Shopify, as well as a pilot test of TikTok Shopping among select Shopify merchants across the U.S., U.K. and Canada.


The platform first announced its plans to partner with Shopify last year, with the introduction of new tools that allowed Shopify merchants to create, run and optimize their TikTok marketing campaigns directly from the Shopify dashboard, as well as new integrations within the TikTok for Business Ads Manager.


The expanded deal takes things a step further. Soon, Shopify merchants with a TikTok for Business account will be able to add a new “Shopping” tab to their TikTok profiles and sync their product catalogues to create mini-storefronts on their profile


Zalando Implications


Zalando needs to follow up on the evolution of this partnership as it could be a good reference of how social media and eCommerce channels are adding up efforts to offer better solutions in the brands consumer journey.


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