• dentsu

Telfar launches a TV channel in 2021

Updated: Mar 25

On the final day of New York Fashion Week, Telfar invited guests to a press conference at the top of a concrete loft space overlooking the Brooklyn Bridge, where an escalator lit up in digital signage teased “Telfar TV, it’s on then it’s gone.”

Viewers who download the Telfar TV app can watch video footage from both the brand and the public — anyone can upload their own videos featuring Telfar products through a QR code that, if selected, will appear on the channel. People must select a category — “funny,” “sexy,” “hood,” “voyeur,” and “hijab” among a few of them — for their video to appear on Telfar TV.

The 'public access' channel aims to build a community and "beat the bots."

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