• dentsu

Snapchat Future of Shopping Global Report 2021

Below is Snapchat's report in the Future of Shopping Globally from 2021. The report covers digital acceleration, e-commerce, and mobile and virtual shopping, in addition to how the pace of innovation has accelerated due to the pandemic.


The report covers consumer-focused research across 12 global markets and explores how shopper expectations and needs are evolving in the post-pandemic world across online, in-store and mobile.


Some of the key takeaways include:

  • Shoppers returning to store post-COVID will be looking for the social experiences they have missed out on because of the pandemic, combined with the convenience of shopping online.

  • 35% of global consumers would go out of their way to visit a store if it had interactive virtual services such as smart mirrors that allowed them to try on clothes or makeup.

  • Mobile will connect brands and consumers across the shopper journey with 50% of Gen Z and Millennials stating they never go shopping without using their mobile.

  • Virtual testing could accelerate e-commerce as it becomes more commonplace.

  • Shoppers of the future will demand widespread AR.

  • Retailers must get ready for the virtual economy with 1 in 2 consumers worldwide stating they would consider buying a virtual product.

  • Resale platforms cement their position as a credible alternative with 4 in 10 consumers globally having bought and sold something via a resale platform.

The full report is downloadable below:

Snapchat Future of Shopping Global Report 2021
.pdf
Download PDF • 1.23MB

0 views0 comments