Snapchat Future of Shopping Global Report 2021
Below is Snapchat's report in the Future of Shopping Globally from 2021. The report covers digital acceleration, e-commerce, and mobile and virtual shopping, in addition to how the pace of innovation has accelerated due to the pandemic.
The report covers consumer-focused research across 12 global markets and explores how shopper expectations and needs are evolving in the post-pandemic world across online, in-store and mobile.
Some of the key takeaways include:
Shoppers returning to store post-COVID will be looking for the social experiences they have missed out on because of the pandemic, combined with the convenience of shopping online.
35% of global consumers would go out of their way to visit a store if it had interactive virtual services such as smart mirrors that allowed them to try on clothes or makeup.
Mobile will connect brands and consumers across the shopper journey with 50% of Gen Z and Millennials stating they never go shopping without using their mobile.
Virtual testing could accelerate e-commerce as it becomes more commonplace.
Shoppers of the future will demand widespread AR.
Retailers must get ready for the virtual economy with 1 in 2 consumers worldwide stating they would consider buying a virtual product.
Resale platforms cement their position as a credible alternative with 4 in 10 consumers globally having bought and sold something via a resale platform.
The full report is downloadable below: