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Snapchat announces new creator monetization tools

Snapchat’s launching new ‘Spotlight Challenges’, which will provide cash prizes for users who post the best videos on a specific theme. The new Spotlight Challenges will outline the specifics of each trend, as well as the prizes on offer for the best performing clips in each category.


Spotlight Challenges will be available on the Trending Page, accessed via the trending up symbol on the top right corner of Spotlight within Snapchat. It’s a fairly straightforward process, and it could allow Snapchat to fuel rising content trends, which is one of the key ways that users engage in TikTok.


Zalando Implications


The new Spotlight Challenges represent an opportunity for content creators but also for brands like Zalando that would want to impulse trend sponsorship of this new feature when it allows. We will need to wait to see how this feature performs and evolves in U.S. before.


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