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Snapchat acquires mind-controlled headband start-up for AR research

Snapchat has acquired ‘NextMind’, a Paris-based startup that develops headbands that allow the user to move images on a PC interface. The news finds the firm integrating into Snap Lab, the social media company’s hardware research wing and will help Snapchat towards a further future move towards increased usage of augmented reality.

Zalando Implications

Whilst widescale uptake of accessories like AR / VR glasses is not upon us yet, this is interesting because it shows Snapchat are attempting to be at the forefront of this revolution if and when it does eventually happen. Their app is already one of the most popular when it comes to augmented reality technology and as they increase services like shoppable lenses, this type of technology could be what they see as the next step beyond that.

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