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Shiseido combines AI and VR Try On technology

Beauty group Shiseido has introduced an artificial intelligence (AI) makeup advisor to its offering made in partnership with a digital tech company. The technology couples selfie analysis technology that combines personalised recommendations with virtual try-on technology to provide users with advice on makeup.

The technology is available to use through Shiseido’s website, where customers can upload a selfie, answer some questions, and the AI technology will suggest personalised options for beauty products. The feature launched for customers in the Europe region last week.

Zalando Implications

Virtual Try On technology usage understandably accelerated during the pandemic and many insights show that despite the return to store, many consumers will continue to use this technology. This application of AI technology in the future could be the next step for virtual try on experiences to personalise the customer journey and enhance the consumer experience. The technology could be worth following for these reasons.

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