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Puma launches sports based Roblox experience

The experience, dubbed 'Puma and the Land of Games' and developed in collaboration with Wonder Works studio, gives the global Roblox community access to sports mini games and training activities such as lifting weights and track running that highlight what it's like to sign with the Puma brand as an athlete.

Three mini games will be released: 'Endless Runner,' in which competitors avoid obstacles in order to stay on the track before the 'beast' catches them; 'Football Rush,' in which fans use various power ups in order to score a goal; and 'Dodgeball Showdown,' a simulation of the classic playground game. Roblox currently counts over 55 million daily users and has partnered with a number of sports and fashion brands on gaming experiences.

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