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Pinterest adds new shopping features, including brand profile details and sponsored idea pins

Pinterest continues to expand its eCommerce offerings, with a range of new shopping and brand showcase features. It is adding a new ‘Slideshow for Collections’ promotion option, which will source products from your uploaded catalogue into an automatically generated, attention-grabbing collections ad. It's also adding new merchant details to brand profiles, which will enable businesses to showcase their values in the app. And finally, Pinterest is also testing a new sponsored content option for Idea Pins, which is Pinterest’s take on the Stories format. These are displayed with a profile image of the creator, along with a “Paid Partnership” tag to disclose the brand relationship.


Zalando Implications


The new features in Pinterest expand the offers that Zalando could explore in social media for eCommerce along its different campaigns based on the audience and the market. Now Zalando has enough offers in the different social channels for eCommerce when the focus is sales boost.


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