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Paul Smith campaign elevates quirky hobbies

British designer Paul Smith has gathered a group of disparate social media personalities to demonstrate how individuality and personal passions, not following the crowd, are key to staying true to yourself.

The “What Makes You Happy?” campaign is fronted by TikTok sensation Francis Bourgeois, a self-confessed trainspotter. It also gives starring roles to ‘Fiona’, a songwriter who uses music to communicate her true self to those around her, and ‘Timmy’ a poet who has thrown himself into literature as a salve against the complexities of the real world.

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