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Pangaia partners runs virtual sneaker try-on with Snapchat

Pangaia has revealed a new partnership with Snapchat involving a virtual try-on augmented reality campaign for its Grape Leather Sneaker range.

Snap users in the UK will be able to virtually try on the brand’s new sneaker range, swipe through colour options and then click through to purchase. The company stated it hopes to reach its target Gen Z and Millennial buyer group by tapping into the “booming AR e-commerce market”.

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