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NFTs are coming to Instagram

Mark Zuckerberg announced that NFTs would be coming to Instagram in the coming days and will be coming to Facebook soon too. This test will give users the opportunity to collect and display their NFTs on the platform.

They will first be activated for a handful of creators in the US. Creators will be able to share their NFTs in their News Feed, in stories, or in private messages. A new tab will also be created in the profiles of users who have shared their NFTs. The launch is scheduled for the 16th of May.

Zalando Implications

NFTs are a really hot trend in the fashion industry with many fashion brands banking on them along with digital wearables becoming a widespread part of Web3.0. Their trialled launch in Instagram is significant because it shows their increasingly encroaching on the mainstream so it will be interesting to see if their launch will further spread the usage and uptake of NFTs and for that reason this could be worth following for Zalando.

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