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Netflix launches a new gaming service

Updated: Mar 25

Netflix just brought its new gaming service to all subscribers on Android, but now it has officially come to iOS. The service gives users access to a limited selection of mobile games without ads or in-app purchases.

Two such games - Stranger Things: 1984 and Stranger Things 3 - were added to its entertainment library in August as part of an early Poland-exclusive test, and three more - Shooting Hoops, Teeter (Up), and Card Blast - were introduced when Netflix widened its test in September.

Zalando Implications

The new Netflix gaming service represents an additional option for Zalando to explore this new channel. Gaming has increased considerably among the Fashion industry so it’s a key point for Zalando to start implementing a Gaming strategy.

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