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Miu Miu x New Balance wins Fashion Month

Updated: Mar 25

At Paris Fashion Week, Prada's sister label lit the fashion-sphere on fire with dangerously low-rise bottoms, a Y2K throwback that overshadowed an equally noteworthy development: a Miu Miu x New Balance 574.

The collaboration is entirely new territory for the Italian fashion house, better known for ballet flats and pointy heels than sneakers. Earlier this year, Miu Miu released a collection of vintage Levi's denim — but aside from that, the label hasn't succumbed to the "Fendace effect".

Neither Miu Miu nor its creative director, Miuccia Prada have elaborated on the reasoning behind the label's foray into the world of sneaker hype. However, working with a sneaker brand beloved for its footwear expertise was probably a no-brainer, considering Miu Miu's difficulty appealing to hype-conscious consumers.

There's no word yet on when "Miu Balance" will drop, nor have either brands released official imagery of the sneaker.

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