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Metaverse Fashion Week designers to sell physical products

Updated: Mar 25

Not much has been revealed about the upcoming virtual fashion show, which is scheduled to take place from March 24 to 27, as its host Decentraland has kept details on the participants under wraps.


However, Web3 platform Boson Protocol has said a number of brands will be selling physical products as redeemable NFTs within its metaverse marketplace, Boson Portal, located in Decentraland’s Fashion District.


Zalando Implications


This could be interesting to follow because it is a blend between the digital and real world. Whilst there is a clearly an experimental trend in the fashion industry seeing brands launch digital-only products, there is a growing trend of brands giving purchasers of NFTs real life benefits and products, something that could be interesting as an alternative to digital-only.


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