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Meta launch Facebook Reels feature

Updated: Mar 25

Meta is launching a TikTok-copy “Reels” worldwide on Facebook, making the features available in more than 150 markets.


Meta is also adding more monetization adverts to Facebook Reels — aka, more ads. There’ll be two new formats: banner ads that appear “as a semi-transparent overlay at the bottom of a Facebook Reel” and static sticker ads “that can be placed by a creator anywhere within their reel.” The company will also be giving creators in “nearly all countries where in-stream ads are available” access to its automatic ad-placement program and rolling out paid Stars (a way for fans to directly donate to creators).


Zalando Implications


This is worth following due to the Broad Z-Type audience being largely high consumers of Facebook. This also provides a new format of ads for Facebook so more avenues and formats to advertise on the platform. Whether they will be able to compete with TikTok on this front remains to be seen.


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