Lizzo launches shapewear brand with Fabletics
Singer Lizzo, heralded as a leader of the body positive movement, has launched a line of shapewear, underwear and loungewear called YITTY, created in partnership with Fabletics. Available from sizes XS to 6X, sizing does not just scale up and down but also takes different body types into consideration too.
Interestingly, the range is priced based on a subscription model. In order for consumers to purchase pieces with a discount, they must join a VIP membership program for $49.95 a month, a move that has drawn criticism from some commentators on Twitter.
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