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Koche partners with Puma and AC Milan in upcycled range

Updated: Mar 25

Paris-based fashion label Koché has unveiled an upcycled football collection with AC Milan and Puma during Paris Fashion Week. The six-piece limited-edition capsule collection features unused AC Milan Puma football jerseys, which have been reworked by Koché’s founder and creative director, Christelle Kocher.

Zalando Implications

This collection is a blend between fashion and sports and also has a sustainable factor with the collection using upcycled fabric that could appeal to sustainably focused consumers. This also is a continuation of a trend of fashion brands utilising popular sports partnerships to reach a different segment of audience, something that is a growing trend in the streetwear category, and could be worth following.

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