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Instagram is creating an affiliate programme for influencers to sell products

Updated: Mar 25

Facebook has just announced that it is testing an affiliate mechanism to allow influencers to recommend products from brands to their followers. If the super-users see products already on sale from brands, they will be able to share it in their own posts with a link that will give them a % of sales if their followers make a purchase.

Zalando Implications

According to the latest Depop report, people really do turn to social media for shopping inspiration, and if done well it is easy to see this being a real money spinner for the social channels that Zalando could take advantage of, through the Zalando Influencers Sqad especially.

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