Instagram is creating an affiliate programme for influencers to sell products

Facebook has just announced that it is testing an affiliate mechanism to allow influencers to recommend products from brands to their followers. If the super-users see products already on sale from brands, they will be able to share it in their own posts with a link that will give them a % of sales if their followers make a purchase.

Zalando Implications

According to the latest Depop report, people really do turn to social media for shopping inspiration, and if done well it is easy to see this being a real money spinner for the social channels that Zalando could take advantage of, through the Zalando Influencers Sqad especially.

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