• dentsu

Instagram introduces link stickers for Stories

Instagram is testing a new feature that lets users add linking stickers to Stories. These new linking stickers will work very much the same way as the swipe-up links, but without having to swipe up. Instead, users tap on the sticker to go to the link.


Zalando Implications


This new feature has big repercussion for Zalando as it means that everyone would be able to share links in their story (currently only people with +10k followers can). Meaning we could tap into micro influencers / UGC.


Complete news here

4 views0 comments