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Hugo Boss sales return to pre-covid levels

Updated: Mar 25

Hugo Boss saw a 45% increase in sales in 2021 compared to 2020. The company said the growth was “broad-based” in nature, with sales increasing for both the Boss and Hugo brands, as well as across all regions and distribution channels.

The company said growth across brands was driven by “ongoing strong momentum in casualwear, while formalwear sales also recovered noticeably in fiscal year 2021”. The company also expects sales to grow to a record level for 2022, reflecting their confidence in the industry.

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