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Highsnobiety How Pandemic has Changed Relationship with Luxury Report 2021

For the past 18 months, the pandemic has upended almost every aspect of our lives. We’ve out-streamed, out-shopped, out-Zoomed, out-Clubhoused, out-stressed, out-decorated, out-baked, and out-gamed ourselves to exhaustion. Our views on work, friends, family, relationships, travel, and shopping have evolved so dramatically, the prior world feels almost unrecognizable. In this process, brands have been forced to reckon with a sea of change.

Highsnobiety carried out a before and after survey on how 18 months of the pandemic has reinvented a generation's relationship with luxury products.

Some of the key takeaways include:

  • 66% of respondents stated they were comfortable owning less items, up from 59% the year prior.

  • 70% of purchase decisions are made during the process of finding inspiration.

  • 56% agreed that offline retail is more about experiencing a brand than shopping.

The full report is downloadable below:

Highsnobiety How Pandemic has Reinvented Relationship with Luxury
Download PDF • 3.51MB

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