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Highsnobiety and Zurich Airport launch experimental concept store

Highsnobiety and Zürich Airport launched GATEZERO, a first of its kind luxury retail and multi-channel hub which the partners said is designed to “bring back the excitement of travel retail”. The experiential concept store opened on the 15th of November and will run for six months until 15th May 2022. The 120sq m store features a curated, highly differentiated assortment of over 15 international brands ranging from ready-to-wear and shoes to watches and jewellery to eyewear and beauty.


The project was developed and accelerated to time with the resumption of global travel. GATEZERO’s launch is accompanied by an extensive digital campaign on highsnobiety.com as well as on Highsnobiety’s social media channels that reach a community of over 50 million fans worldwide.


Zalando Implications


Gatezero is a good example of an innovative shopping experience activation. It would be a good idea if Zalando can adapt and test in a launch or a relevant campaign as it would help to generate awareness amplifying it in social media channels.


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