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Gucci & Mattel partner to celebrate the 100th anniversary

Updated: Mar 25

As part of the house’s 100th anniversary celebration, Gucci has come together with Mattel, creator of the legendary Hot Wheels line of toy cars. The result of the collaboration is the Hot Wheels x Gucci Cadillac Seville.

While Gucci is no stranger to unique collaborations, the Gucci-branded Seville model is actually not without precedent: in the late 70’s and early 80’s, General Motors did indeed sell a (real, functional, and actual-sized) Cadillac Seville designed by the house’s then-creative director Aldo Gucci. Introduced on the 1978 Cadillac Seville, the Gucci package was intended to add legendary Italian styling to the Detroit luxury automobile.

As of October, the Hot Wheels x Gucci 1982 Cadillac Seville is now available on MattelCreations.com and Gucci.com, and rolling into select Gucci stores.

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