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Disney Plus to launch ad-supported plan

Updated: Mar 25

In a first for Disney’s flagship streaming service, Disney+ will launch an ad-supported subscription plan later this year. The streaming service will launch initially in the US in late 2022, with plans to launch internationally in 2023.

Disney said the ad-supported version of Disney Plus will help them towards their target of reaching 230 million Disney Plus subscribers by the end of 2024.

Zalando Implications

This is relevant as there is a growing trend towards various broadcasters and streaming companies launching AVOD services either as an alternative to, or a compliment to SVOD services. This simply means more advertising opportunities and another platform with high subscriber rate that could potentially be able to reach a wide audience and could see companies such as Netflix launch their own AVOD service.

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