
dentsu
Decentraland fashion week line-up features multitude of brands
Updated: Mar 25
The first Metaverse Fashion Week is starting to take shape after Decentraland announced late last year that it will host four days of “catwalk shows and showcases, pop up shops, after parties, and immersive experiences” in March. Fast forward to this week and a number of big-name fashion brands, including Dolce & Gabbana, Selfridges and Tommy Hilfiger, have confirmed that they will participate in the virtual event.
Zalando Implications
It could be worth following this event and reading the post event analysis and case studies. Clearly a lot of big brands in the fashion space are betting on the metaverse as evident in many articles on the ZMediaHub, so this trend is worth following for Zalando’s potential entrance into the Metaverse in the future.
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