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Preview of Metaverse Fashion Week

Metaverse Fashion Week is set to launch this week (24th-27th March) with many virtual events taking place such as runway shows, fashion experiences, pop-up shops and afterparties. Many big name brands are taking part such as Dolce & Gabanna, Paco Rabanne, Selfridges and more, and many will be launching both virtual and real-world items of clothing.

There will be a whole host of activations with a fashion district on Decentraland hosting flagship virtual stores, brands selling NFTs, fashion collaborations and more.

Zalando Implications

This could be something for Zalando to follow as it is the first Metaverse Fashion Week and many big-name brands have doubled down on the metaverse and are taking part in this event. Notably there will be virtual shoppable experiences that could be of interest to Zalando with the shopper being able to access both virtual items and real-world items so it will be interesting to see how successful the event is.

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