• dentsu

OOH Best Practices

Updated: Oct 19, 2021

Here we are looking at how OOH formats have evolved towards disruptive and innovative sites in the form of murals, fly-posting, light projections, etc. which are engaging and shareable. (first deck)

We then looked into some specific case studies to compare the efficiency between contextual & motion vs generic messaging, as well as innovative vs more classic OOH placements. (second deck)

Detailed decks attached.

ZxV - OOH Best Practices - Jan 2021
Download PDF • 1.34MB
ZxV - Follow up OOH formats efficiency Feb 2021
Download PDF • 1.08MB

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