OOH Best Practices
Updated: Oct 19
Here we are looking at how OOH formats have evolved towards disruptive and innovative sites in the form of murals, fly-posting, light projections, etc. which are engaging and shareable. (first deck)
We then looked into some specific case studies to compare the efficiency between contextual & motion vs generic messaging, as well as innovative vs more classic OOH placements. (second deck)
Detailed decks attached.