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Coca Cola opens first European “fashion hub” store in London

The first of its kind in Europe, a new Coca Cola fashion store in London features a variety of limited-edition fashion collections and exclusive designer collaborations, as well as gift products and unusual drink creations.

It comes after the successful opening of similar retail establishments in the United States. Exclusive clothing collections, including athletics, workwear, and a sustainable apparel and accessory collection produced from recycled plastic, are available in the store.

Fashion collaborations include Soho Grit, Alma de Ace, BAPE, Herschel, Staple, BE@RBRICK, and others from throughout the world.

Full article is available here.

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