• dentsu

Activists of optimism

Updated: Oct 19

Denmark


Campaign Duration:

23/05/21-27/06/21


Campaign Budget:

€317,370


Campaign Objectives:

Make you smile


Selected Media Channels:

TV, Web TV, DOOH


Approach / Execution:

By placing a large banner and dancefloor in the centre of Copenhagen, whilst the European Championship was happening, we wanted to create awareness and smiles around the city by inviting the target audience for a dance. For two days we hired professional dancers in order to generate awareness about the dance floor.


Results:

As the campaign being primarily on offline media, there are no results to share. However, during the two dancing events there was plenty of viewers, who enjoyed and filmed the event.

3 views0 comments

Recent Posts

See All