Activists of optimism

Denmark

Campaign Duration:

23/05/21-27/06/21

Campaign Budget:

€317,370

Campaign Objectives:

Make you smile

Selected Media Channels:

TV, Web TV, DOOH

Approach / Execution:

By placing a large banner and dancefloor in the centre of Copenhagen, whilst the European Championship was happening, we wanted to create awareness and smiles around the city by inviting the target audience for a dance. For two days we hired professional dancers in order to generate awareness about the dance floor.

Results:

As the campaign being primarily on offline media, there are no results to share. However, during the two dancing events there was plenty of viewers, who enjoyed and filmed the event.