Burberry launches activations to celebrate Queen's Jubilee in UK

To celebrate the Platinum Jubilee, Burberry has unveiled a swathe of special and interesting activations across London from a new silk scarf, a partnership with the Tower of London and various outdoor installations

Zalando Implications

This is a great example of how a brand can takeover a space with some simple but well delivered activations across various OOH advertising placements. Whilst of course in the UK which is not one of Zalando’s core markets, the campaign is a great example of how a brand can takeover a memorable place in a memorable way that would be achievable in different cities.

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