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Blueberry co-releases metaverse drop with Broadway musical

Blueberry, a digital fashion business, has announced that it will conduct a metaverse fundraising event alongside the Broadway musical Dear Evan Hansen in honour of Mental Health Awareness Month. The brand will release a digital replica of the show's distinctive blue striped polo on May 13th, which will be offered via Roblox at a low price point and with customising options.

The Child Mind Institute, a nonprofit organisation dedicated to assisting children with mental health and learning difficulties, will receive 100% of the earnings, according to the partners. Aside from the fashion release, the team will collaborate with Bored Ape Yacht Club, a digital collectibles marketplace, on the production of two Bored Ape NFTs.

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