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Authentic Brands Group reportedly to takeover Ted Baker

Authentic Brands Group (ABG), which owns Reebok, is said to be the frontrunner in the contest to buy British brand Ted Baker. The American firm, which also owns Forever 21 and David Beckham's DB Ventures, is said to be willing to pay around €350 million for Ted Baker.


Ted Baker has faced a difficult period in recent years, with its stock price falling by more than 90 percent, however the group has reported a 21% increase in revenue in the past 12 months. Chief executive Rachel Osborne said “The positive response to our SS22 collection and the recent launch of our new digital platform, supported by our strong brand, capital light strategy and well-established distribution channels give us confidence in Ted Baker's future.”


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