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Asics release NFT in partnership with walking app

Asics has launched a limited-edition NFT sneaker collection with move-to-earn running app Stepn on the Binance NFT Marketplace. The Stepn x Asics NFT Sneaker Mystery Box collection received participation from more than 195,000 participants with a total trading volume exceeding $10m.

Stepn is a Web3 lifestyle software that pays users in cryptocurrency for moving outside, whether they're walking, jogging, or running. Users must first download the Stepn app, purchase an NFT, and then step outside to earn tokens. Users can either spend their profits within the Stepn ecosystem or transfer them to an external account and profit.

Zalando Implications

This is an interesting partnership as there are multiple incentives for the consumer to get involved; brand lovers get the opportunity to own digital Asics merchandise, users of the app passively gain cryptocurrency the more they exercise and users can then spend their profits. This could be an interesting case study to follow to see whether the multiple incentives result in increased participation from the consumer.

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