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Amazon launches first physical clothing store in LA

Amazon has launched its first Brick-and-Mortar fashion store, Amazon Style, in Los Angeles. The store sells men's and women's apparel, as well as shoes, jewellery, and cosmetics. The store features a range of technology as is to be expected with Amazon.

Customers can shop with the Amazon app, which helps personalize their buying experience and makes shopping easier by programming in their size and fashion preferences as well as their card details for easy checkout. Another distinction is there is not more than one sample of an item on the rack or shelf. When a shopper sees something they like, they take their smartphone app to read the QR and will be presented with a list of sizes and colours which can either be sent to the cashier or their personalised dressing room.

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