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Adidas announces biggest ever commitment to women

Updated: Mar 25

Adidas have committed to increase spending in women-focused product innovation to recognise and meet the specific needs of women in sport. The company has announced that it is accelerating its mission to create “real, lasting change for women in sport” by

introducing new women-focused innovations, alongside enhanced support for established and emerging athletes and new grassroots programmes.

The brand will focus on three key areas for 2022 – products, people and programmes, highlighted within the latest chapter of its ‘Impossible is Nothing’ campaign that features a collective of inspiring women breaking down barriers in sport and driving gender equity.

Described by Adidas as its biggest ever commitment to women, the sportswear brand will also launch an extension of long-lasting grassroots programmes to focus on encouraging and keeping women and girls in sport.

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