dentsuFeb 161 minConnected TVThe purpose of this document is a dive into connected TV, a subset of OTT inventory delivered via connected and dedicated devices such as...
dentsuAug 10, 20211 min2022 Consumer TrendsThe purpose of this document is a look at the predicted upcoming consumers trends for 2022. See details attached below.
dentsuJul 2, 20211 minValue of SoundThe purpose of this document is to identify the feasibility of advertising opportunity Audio Streaming (Spotify in particular) represents...
dentsuJul 2, 20211 minValue exchange and shareability of contentThe purpose of this document is to support the creative direction of SS 2021 campaign through providing insights on our key audiences’...
dentsuJul 2, 20211 minCampaign Effectiveness Workstream: Golden planning rules for Zalando SocialTogether with Zalando, we (Dentsu) have managed to extract some key insights that can bring quantifiable business impact for 2021 onwards...
dentsuJul 2, 20211 minCreative Comms, Need for consistency (assets)In this document, we (Dentsu) are answering the following question: “What assets would we need if the house was burning down?”. See...
dentsuJul 2, 20211 minBest Practices Creative Guidelines Here we are calling out the key best practices & creative guidelines with some insights from the media partners Facebook, Teads, Twitter,...