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Netflix to introduce ad-supported plan in future
Following the news of Netflix’s first subscriber loss in over a decade, Netflix has announced it has plans to explore a cheaper...
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- Apr 14
- 1 min
FIFA launches ad-funded streaming service
FIFA, the governing body of international football worldwide, has launched a new digital platform ‘FIFA Plus’ with plans to stream 40,000...
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- Mar 24
- 1 min
YouTube expands into free ad-supported shows in the US
In the US, YouTube has moved into the domain of ad-supported TV for the first time with confirmation that it will add thousands of TV...
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- Mar 10
- 1 min
Tommy Hilfiger launches gaming initiative
Tommy Hilfiger is a brand that is particularly doubling down on the metaverse, with this launch of a gaming-centred initiative another...
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dentsu
- Mar 10
- 1 min
Disney Plus to launch ad-supported plan
In a first for Disney’s flagship streaming service, Disney+ will launch an ad-supported subscription plan later this year. The streaming...
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- Mar 3
- 1 min
ITV launches new Ad and Subscription-funded streaming service ‘ITVX’
ITV has announced a new streaming service, ITVX, which purports to be the UK’s first integrated advertising and subscription-funded...
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- Feb 15
- 1 min
Connected TV
The purpose of this document is a dive into connected TV, a subset of OTT inventory delivered via connected and dedicated devices such as...
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- Feb 11
- 1 min
Ellesse releases co-branded collection with Netflix
Sportswear brand Ellesse has partnered with the Netflix series Cobra Kai in a selection of items that celebrate the popular Netflix show....
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- Dec 2, 2021
- 1 min
Netflix launches a new gaming service
Netflix just brought its new gaming service to all subscribers on Android, but now it has officially come to iOS. The service gives users...
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- Jul 9, 2021
- 1 min
Netflix.shop has launched in the US
Netflix has launched a dedicated shopping site - netflix.shop - and commissioned some products including clothes and lifestyle products...
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