#gaming | Zmediahub

Gucci opens permanent Roblox residency "Gucci Town"

Gucci has introduced a permanent experience for the digital world's consumers via the metaverse platform Roblox, which has digitised...

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Benefit Cosmetics hosts gaming tournament for women

Benefit Cosmetics is hosting what it says is the beauty industry’s first gaming tournament series for women. a month-long tournament...

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Lacoste releases collaboration with video game Minecraft

Lacoste has collaborated with video game Minecraft on a collection of items that merges both brands. The collection features items for...

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Tommy Hilfiger launches gaming initiative

Tommy Hilfiger is a brand that is particularly doubling down on the metaverse, with this launch of a gaming-centred initiative another...

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Timberland launches gamified digital experience

Timberland has launched a gamified digital experience named 'TimbsTrials' allowing visitors to the site to journey through the brands...

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Vans, Balenciaga and Benefit Cosmetics tap the multi-billion-dollar video gaming industry

While estimates of the value of the global gaming industry vary, market researchers generally peg direct revenue from video games at...

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Gamified Commerce

In this piece of work we look into gamified commerce and how it is being used across the industry and key trends surrounding it. We then...

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H&M hosts fashion show in Animal Crossing

Fashion’s fascination with the virtual continues as H&M has unveiled a virtual all-vegan collection and fashion show via Nintendo’s...

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Netflix launches a new gaming service

Netflix just brought its new gaming service to all subscribers on Android, but now it has officially come to iOS. The service gives users...

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